State-of-the-art Rheem Innovation Centre launched in Dubai

Rheem Innovation Centre, MEP and HVAC, LEMINAR RHEEM

Leminar Air Conditioning Company, a member of the Al Shirawi Group, has launched the Rheem Innovation Centre, a state-of-the-art experiential and learning arena at Dubai Silicon Oasis.

The grand launch event was kicked-off with a ribbon cutting ceremony that was graced by Brian Hempenstall, Managing Director – Rheem (MEA), Pramodh Idicheria, COO – Leminar Global, and noted members of the leadership teams of Leminar and Rheem.


A step towards skill development, the centre seeks to impact the contracting community by creating a repository of knowledge and providing training to bring out best-in-class skills among HVAC contractors in the UAE.

With this digitally forward facility, Rheem will continue to upgrade the level of training offered to its strong network of contractors and provide technology updates to its customers.

While Rheem has six such high-tech, hands-on innovation learning centres across the USA, it is with the able support and partnership of Leminar that helped the launch of the first-ever centre in the UAE.

Hempenstall said: “Rheem is proud to have a successful collaboration with Leminar and pave the way for its exponential growth in the UAE market. We value this partnership, and together we will make sure this platform proves to be one of the best to harness knowledge and help skill enhancement.”

VRF systems showcasing working principles and methods can be viewed at the centre, along with a live demonstration lab to let clients/customers experience the sound/noise levels; live working demos of Tecnair Close Control units; and a performance test rig of Frese PICV’s.

Also on show is a display of all manner of thermostats, a Mexican site study of rotary fixtures of air handling units, as well as a live demo of all available air conditioning model, and dedicated product showroom.

Idicheria added: “The Rheem Innovation Centre will bring forth our efforts towards CER (Corporate Environmental Responsibility) and showcase our range of sustainable and technologically advanced products.

"Leminar’s robust network of customers will benefit from the several live demonstrations and working models installed at the centre, as it will help them get hands-on experience and understand the detailed mechanism behind the products.”

“As we move towards a more interactive business model with time, customer experience is key to every business’ growth story. The Rheem Innovation Centre will prove to be the cynosure of experience, education and efficiency for the industry in times to come,” added Kartik J Raval, GM at Leminar Global.

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