Plumbing solutions, hardware and bathroom fixtures distributor Aquaplex has announced a collaboration with Groupe Atlantic, a specialist thermal comfort solution provider, to introduce energy-efficient water heaters in the UAE market.
The collaboration entails Aquaplex to distribute Groupe Atlantic’s range of water heaters, which are designed to respond to the specific needs of the Gulf region.
Commenting on the new collaboration and the launch of the product range, Ravi Hinduja, director of Aquaplex FZE said: “We are pleased to associate with Groupe Atlantic and bring in their expertise to our Souq distribution vertical.
“Groupe Atlantic is known for its expertise in the HVAC industry, and we are confident that this new superior product offering will reinforce our presence in the market, whilst helping us foray into untapped markets.
“With the launch of the new product, we are expanding our existing range and evolving with the changing lifestyles of our customers, to offer products that live up to their unique requirements.
“While the introduction of the energy-efficient water heater is based on the market demand, it is a part of our business strategy to strengthen our presence in the industry.”
The global and Middle East water heater market is expected to cross $2.5billion by 2024.
Increasing demand for energy efficient systems coupled with favourable regulatory policies toward carbon emissions is touted to foster demand.
The green growth strategies adopted by the Middle East countries including solar powered heating solutions is another factor that determines product demand.
“We are thrilled to associate with Aquaplex,” said Mazen Aldabie, country manager, Groupe Atlantic.
“The company is known for its cutting-edge service levels in the market, and we are confident that this collaboration will further enhance our status as the providers of world-class, energy-efficient water heaters.”