The Grundfos Group appointed Ulrik Gernow as the new chief marketing officer (CMO) where he will lead the global activities to further strengthen strong customer and market focus.
The new CMO will lead the global Grundfos segment organisation, as well as strategic development and innovation, the global marketing, branding and corporate communication areas.
Gernow joins from the LEGO Group where he for the past almost 25 years has held several executive positions, lastly as Chief Business Transformation Officer. He will be joining on 1 June and will become a member of Grundfos Group Management and as such report directly to CEO Mads Nipper.
Mads Nipper, CEO and group president, said: “Strong customer focused innovation, world class marketing and branding, and great leadership, is the combination that Ulrik will bring to Grundfos. With his proven track record, I feel convinced that Ulrik can make great contributions to Grundfos and our 2025 strategy as we accelerate our efforts to pioneer the solutions to the world´s water and climate challenges.”
Gernow said: “It’s an honour and a privilege to join Grundfos, a globally leading company which vision for the future I fully share. Grundfos is a global product and technology leader and an absolute frontrunner in creating positive impact for people and planet through the way business is conducted, and I look forward to become a part of the future journey.”