Dubai AV exhibition to attract Saudi's entertainment market

More than 40 exhibitors from 10 countries will showcase their products.

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Saudi’s entertainment industry is under major transformation.
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Saudi’s entertainment industry is under major transformation.

Dubai’s upcoming Prolight + Sound Middle East exhibition for players in the events technology and professional AV industries is aiming to woo Saudi's growing entertainment industry. 

Saudi’s entertainment industry is under major transformation, and international suppliers serving the sector are ready for potential buyers at Prolight + Sound Middle East, set to open on September 23-25, 2018, at the Dubai International Convention and Exhibition Centre.

Construction is already underway on an opera house in the Kingdom’s capital, while the country’s General Entertainment Authority said 5,000 events would be planned for 2018 alone, Saudi Gazette reported.

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More than 40 exhibitors from 10 countries will showcase their products at the dedicated trade fair for the events, entertainment and Pro AV industries. 

American and Netherlands-based ADJ Group is a debut exhibitor this year, with its innovative moving heads, LED video walls, atmospherics, stage trussing and entertainment lighting accessories.

Jos Reulen, ADJ’s Export Manager, said: “We’ll surely gain more market share rapidly because the demand from the KSA is very big. Our price point and innovative quality products suit this upcoming market perfectly, and we’ve already had many requests and projects done by our importers in Jeddah and Riyadh.”

Italy-based FBT, a supplier of professional audio, installed sound products, and audio contractor solutions, is one of many returning Prolight + Sound Middle East exhibitors in 2018, and will launch in the market its HORIZON series of professional column sound arrays.

Bruno Tanoni, FBT’s CEO said: "We deal with several Saudi companies that are all project oriented and with them we work in close collaboration on tailoring solutions to meet the projects they submit to our attention.” 

“We also serve the traditional distribution market with a wide product-mix that allows us to be present in several places, with a predominance of mosques for sure. Saudi Arabia will have always a very high ranking in our client base.”

Tanoni said FBT’s aim is to work with strong Saudi partners that can prove competence in achieving as many jobs as possible, adding: “Our team in Italy is always ready to work on specific requirements since we have the skills and tools to offer. So our message is to welcome more businesses that could help Saudi’s entertainment industry to be as successful as possible.”

Prolight + Sound is organized by Messe Frankfurt Middle East, and returns with the Events, Technology and Entertainment Development Forum, a three-day conference and workshop discussing key trends and strategies in executing world-class events and iconic attractions.

“The attention of international events and entertainment companies is fixed on the fast-growing Saudi and Middle East market, as the region transforms into a major international destination for events of global scale,” said Ahmed Pauwels, CEO of Messe Frankfurt Middle East.

Prolight + Sound Middle East is the fifth instalment of the international network of Prolight + Sound events worldwide, and is co-located with Light Middle East 2018, the region’s dedicated exhibition, conference, and awards for lighting design and technology. 

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