Sanyo eyes huge growth in MENA region

Firm's Gulf subsidiary achieved an impressive 119% growth in 2008

Sanyo Gulf FZE chairman Takeshi Hirao has high hopes for the Middle East region.
Sanyo Gulf FZE chairman Takeshi Hirao has high hopes for the Middle East region.

A new growth strategy based on solar energy and HVACR solutions such as air-conditioners and absorption chillers will see Sanyo generating up to 30% of its total sales from the MENA/CIS region within three years.

This builds on the success of Sanyo Gulf FZE, a fully-owned subsidiary established in 2004, which achieved a staggering 119% growth last year.

“Now we are thrilled to move on to another phase in our long-term commitment to the MENA region with the launch of our new expansion programme,” said Takeshi Hirao, VP of Sanyo Electric Company, Japan and chairman of Sanyo Gulf FZE.

Sanyo will focus on enhancing its core product strategy and cultivating untapped high-potential markets in the MENA region so as to maintain profitability and offset the impact of the global economic downturn, which has affected other key markets around the world.

“Furthermore, we are consolidating and expanding Sanyo’s customer base by strengthening our partnerships. We have also created a dedicated business-to-business team to facilitate pre- and post-tender services to our distributors, key developers and other clients,” explained Hirao.

“Customer retention equity  is another key component of our long-term growth, which is why we have likewise reinforced our regional aftermarket support in our Dubai office for faster response time. Moreover, the ‘Think GAIA’ campaign has also been intensified to promote Sanyo’s brand vision to be a global leader in delivering green energy solutions,” said Hirao.

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