Air conditioning brand Fujitsu General has been awarded ‘Superbrands’ status at the 13th annual Superbrands event in Dubai held on 17 September, 2017.
Commenting on Fujitsu winning the awards, Mike English, director, Superbrands Middle East, said: “Why was Fujitsu General chosen as a Superbrand? The electronics market is increasingly competitive. Brand reputation, intelligent marketing, high levels of customer service, product innovation and value are key to protecting and gaining market share.
“General succeeds in all of these areas, its foremost strength however is its simple and straightforward approach to customers. This applies to the marketing activities which the brand undertakes and the way that its staff communicate at an individual level with consumers.
"In addition, the brand has resisted the temptation to be a ‘Jack of all trades’ and remained focused on its core areas of expertise ensuring its staff are amongst the most helpful and knowledgeable in the industry.”
Tariq Al Ghussein, chairman and CEO of Taqeef, which is the supplier of Fujitsu General, said: “Fujitsu General are renowned for their superior product performance and they have always pushed boundaries.
“Customer-focused innovation lies at the heart of everything they do. and it’s because of this that we’ve been able to keep delivering the ground-breaking technologies needed to address the unique environmental challenges of our region.
"We are proud to have been a major part of their successful Middle Eastern journey over the last four decades and are excited about what is yet to come.”
Fujitsu General claims to be the first brand in the UAE to have its entire product range endorsed by Emirates Authority for Standardization and Metrology (ESMA) and Abu Dhabi Quality and Conformity Council (QCC).