L&T Infotech reveals new brand identity

Larsen & Toubro Infotech has launched its new brand identity LTI that positions it as a leading partner solving challenges of convergence in digital and physical world, Trade Arabia reported

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The new brand identity of LTI exemplifies the rapid progress made by the company.
The new brand identity of LTI exemplifies the rapid progress made by the company.

Larsen & Toubro Infotech has launched its new brand identity LTI that positions it as a leading partner solving challenges of convergence in digital and physical world, Trade Arabia reported.

Encapsulated in the tagline ‘Let’s Solve’, LTI looks to partnering with clients to help them compete better in a world where digital and physical are converging, said the company in a statement.

The core idea of the brand, ‘Pioneering Solutions in a Converging World’ drives the entire organisation to design, innovate, and invest in solutions that help clients accelerate digital transformation.

The new brand identity of LTI exemplifies the rapid progress made by the company across all dimensions during last several quarters, it stated.

The company launched Mosaic platform with componentised solutions for digital, analytics, IoT, automation, and cloud. It got listed in July 2016 unlocking stakeholder value and it acquired AugmentIQ in November 2016 to deepen its big data and analytics offerings.

LTI said it continues to invest in building capabilities that its clients in various industries require to compete better.

The new visual language is designed around the concept of ‘Mosaic’ – an imaginative representation of how LTI brings together the power of exponential technologies to deliver real business outcomes.

The colours blue and orange are derived from the horizon, the ultimate symbol of convergence where the blue ocean and amber sky meet, said the statement.

This dynamic, modern and agile visual language infuses renewed energy to every touchpoint symbolizing LTI’s passion for client success. LTI’s key beliefs drive all the actions of more than 20,000 LTItes, inspiring them to go the extra mile for clients, be agile, push the frontiers of innovation, keep learning in a changing world and to solve for the greater good of society.

CEO and managing director Sanjay Jalona, said: "One of the fundamental shifts of this century is the blurring lines between digital and physical world. Our clients want us to enable them to stay competitive in a more dynamic world where bricks and bytes are seamlessly connected."

"The stunning and purposeful transformation of our brand reinforces our strategic intent to build these capabilities and our deep commitment to bring new ideas and approaches to every partnership," he stated.

Founded as a subsidiary of the Larsen & Toubro group, LTI brings unmatched real-world expertise placing it uniquely to partner with enterprises across industries, remarked Jalona.

"LTI is celebrating its 20th anniversary in 2017 and the new brand positions the company to compete effectively in the years ahead," he added.

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