Panasonic launches first MidEast specific air-con

New technology allows manufacturer to increase Btu significantly

Panasonic's new technology will reduce energy consumption by 30%. Picture: Supplied
Panasonic's new technology will reduce energy consumption by 30%. Picture: Supplied

Panasonic, the Japanese electronics manufacturer, announced on Monday that it had launched the a tropical inverter air conditioner in the Middle East, the first designed specifically to meet the region’s climatic challenges.

With temperatures in the Middle East capable of reaching 50˚C in summer, Panasonic’s Nuri Hero Ohara, general marketing manager at Panasonic Marketing Middle East, Saudi Arabia office, said that the new range of air-conditioners were installed with the Smart Inverter Compressor.

This new technology has made it possible for an 18,000 Btu air conditioner to reach up to 22,000 Btu, while a 24,000 Btu model can perform up to 27,000 Btu, resulting in faster cooling, he said.


“These new models will not only add to the comfort of our consumers, but will also help reduce power consumption and further empower individuals to save energy easily and contribute to the environment,” Ohara explained, adding that the new technology precisely managed the speed o f the compressor, resulting in up to 30% less energy consumption, compared to a non-inverter model.

Furthermore, the existing ECONAVI feature in the Panasonic air conditioners has been upgraded, with the Sunlight Detection system added in to help the AC control its cooling based on ambient light conditions.

“We are confident that this power saving, eco-friendly air conditioning product will significantly appeal to Middle East consumers who share Panasonic’s ambition to realise a green and sustainable future for the countries in the region,” Ohara said.

The products will be launched in Saudi Arabia first before the product’s reach will be expanded throughout the GCC, said Majed Majbour, executive manager of Alesayi Electronics, Panasonic’s distribution partner in the kingdom.

“We are winning increased market share and seeing strong growth of the Pacific brand. The success of our partnership is the basis of our 2012 network expansion program, which includes the opening of more showrooms and customer care centres,” he said.

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