SPX Cooling Technologies has appointed Chukri Alaani as Sales Manager for the Middle East.
The firm - which specializes in full-line, full-service design and manufacture of evaporative cooling towers and other specialized heat exchangers – operates in UAE, Bahrain, Oman, Qatar and Iraq.
Alaani will be responsible for directing the commercial network within his territory to achieve product line growth initiatives.
In addition to managing a team of manufacturer’s reps, he works directly with engineering consultants and project owners.
“We are excited to bring Chukri on board,” said Jeroen Bouten, Director Sales – EMEA.
“His industry experience and extensive network within the HVAC and industrial sector within the GCC will expand our ability to serve customers well in these important countries.”
Prior to joining SPX, Alaani built over 10 years of business development experience within the engineering sectors, including positions with Trane and Johnson Controls.
He holds a bachelor’s degree in electrical engineering from Ajman University of Science and Technology.
Based in Charlotte, North Carolina, SPX Corporation had approximately $1.4 billion in annual revenue in 2018 and approximately 4,000 employees in 17 countries.