Dubai Electricity and Water Authority (DEWA) has launched the ‘Peak Load’ awareness campaign to encourage people to limit the use of appliances that use a lot of energy during peak-load hours from 12-6 pm.
This is part of DEWA’s ‘Let’s Make This Summer Green’ campaign which includes tips and guidelines for reducing electricity and water use during the summer.
DEWA is urging customers to reschedule the use of appliances such as water heaters, electric ovens, washing machines, dishwashers, and irons for use during the morning or evening.
HE Saeed Mohammed Al Tayer, MD & CEO of DEWA, said: “Through DEWA’s campaigns and initiatives, we aim to promote conservation, to make it a daily behaviour for society members, and encourage everyone to adopt a conscious and responsible lifestyle to ensure the sustainability of natural resources, for generations to come.”
Al Tayer noted that DEWA adopts a comprehensive strategy to raise awareness about the importance of the sensible use of energy and water and involving everyone in DEWA’s efforts to protect the environment and preserve natural resources. This is done through various environmental programmes and initiatives as well as awareness campaigns. These campaigns have achieved significant savings over the past years, and proved that all members of society can contribute to supporting the national and global efforts to combat climate change and global warming, by adopting positive practices at work and at home.
Amal Koshak, Vice President of Marketing and Corporate Communications at DEWA, noted that the ‘Peak Load’ campaign urges customers to use high energy consuming appliances in the morning or evening; outside peak-load hours from 12 to 6pm, as much as possible. High energy demand during summer months, especially during peak-load hours, leads to generating more energy, which means using more fuel. This in turn, releases more carbon emissions.